вЂњYou donвЂ™t even get to where we are without those phenomenal partners. Josh Cella, head of global partnerships for Activision Blizzard Esports, said the Overwatch League and its partners stepped up their fan zone presence in a big way this year versus last year, when the league was just getting under way and held its inaugural Grand Finals at Barclays Center in Brooklyn. In this case, fans walked with the truck from a nearby parking lot to the fan zone, where the truck then unloaded the beer and gave it out to fans over the age of 21. State Farm let fans design and then print signs to bring into the arena for the competition.Д«ud Light had a branded truck with вЂњPayloadвЂќ in bold lettering, playing off a feature of the actual вЂњOverwatchвЂќ video game, in which players push a payload vehicle that unlocks special healing powers. Activision BlizzardвЂ™s marketing team helped the brands craft activation ideas that play into certain aspects of the Overwatch video game or league.ДЇor example, Coca-ColaвЂ™s activation allowed fans to jump into a foam pit while striking the pose of Overwatch character Tracer, whose silhouette has become the leagueвЂ™s logo. Tyler DemogenesД«lue-chip sponsors were plentiful in the fan zone area during the Overwatch League Grand Finals.ДЄmong the brands activating or selling: Fanatics, Bud Light, Coca-Cola, State Farm, Upper Deck, KelloggвЂ™s, Toyota and T-Mobile. Coca-Cola set up a foam pit for fans to jump into while posing like Overwatch character Tracer.

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